Platform yields greater student satisfaction
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October 21, 2011
Gale, part of Cengage Learning, today announced results of independent customer satisfaction research and analysis revealing that high school students are more satisfied with the Gale In Context platform, which was designed based on user input and an in-depth study of student research processes.
Previously known as Gale Resource Centers, the Gale In Context product line was transformed to combine web-like functionality and media rich features with high-quality information. ForeSee Results, Inc., an independent, international online customer satisfaction firm, evaluated the satisfaction of student users of both Gale Resource Centers and Gale In Context products.
Satisfaction scores are reported on a 0-100 scale with a score of 70 reflecting good satisfaction. ForeSee survey results show that high school student satisfaction with Gale In Context websites has increased to 71, four points higher than the satisfaction score for Gale Resource Centers.