Expressive Capital
I frequently channel marketer Hugh MacLeod to provide different perspective to my educational thinking.
1. First we had Human Capital. You! There! Go to the next village and kill everybody because I’m the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then came Financial Capital. Money, credit, dollars etc. 4. Then came Intellectual Capital. Our widgets are better than your widgets because our engineers are smarter than your engineers etc. 5. Then came Emotional Capital. People love our product more than they love our competitor’s product etc.So naturally, I’m thinking, “What next?” Perhaps…
6. Expressive Capital. Our products make it easier for the end user to find and/or express meaning, narrative, metaphor, purpose, explanation and relevance in his/her own life than our competitor’s products.
Originally published in 2005. Before ISTE added creativity, before we found A Whole New Mind, before we discovered Ken Robinson on TED Talks.
Where is our attention focused? Intellectual? Emotional? Expressive?