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September 15, 2002
Plan It. Design It. Build It. Put Your Web Site To Work (cont'd)
Establish Goals
The first and most important component of your Web publishing strategy is to define your goals. Specifically, what do you want your Web site to accomplish for you? This is a fairly simple task, and perhaps easier for educators than for most, because they're already adept at formulating behavioral objectives.
To establish your goal(s), you need to ask and answer two key questions: Who will visit your Web site? How can your Web site visitors help you do your job?
Once you've identified what you need from your visitors, your goal is to promote-even provoke-those behaviors. If you are a teacher, you may want to improve the instructional outcomes of your major classroom projects, and you may feel that involving parents more directly-perhaps in the brainstorming process, for example, or throughout the research stage-will help you accomplish this. As a principal, you may have a problem with student drop-off and pick-up. You might have an unusual parking area that was not designed for the number of cars it must accommodate each morning and afternoon. Improving this situation would decrease the disruption of tardy students in the morning and decrease the time that students remain on campus in the afternoon, which requires valuable supervision hours on the part of teachers.
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