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September 15, 2002
Plan It. Design It. Build It. Put Your Web Site To Work (cont'd)
What Information Is Needed?
The next component of your Web publishing strategy is to identify the information that will cause your Web visitors to behave in a way that will help your school or classroom succeed.
For instance, consider the information that would motivate parents to want to become more involved in their children's projects. One key to productive involvement is for parents to understand the instructional objectives of the project in terms that have meaning for them. Here, clear communication is essential. Place yourself in the shoes of the parent. Craft a succinct, to-the-point description of the project that might substitute for the face-to-face conversation you cannot have. It may also be helpful to include some Web links to resources that would be of specific use to them as helpers.
The principal we mentioned above may think first about detailing the problems that have been caused by disorganized drop-off and pick-up, but describing them in a positive way. This description might be followed up by a very simple but well-thought-out diagram of the student drop-off and pick-up area and short, numbered procedures for improving the situation. An additional consideration might be to anticipate that the diagram would be of greatest value in the car with the parent or caregiver. So designing the page to be printed and including instructions on its use may accomplish this.
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