2014 Media & Technology Innovation Award Winner Announced

5/1/2014 12:00:00 AM

Comcast, NBCUniversal and FIRST® have announced San Diego, CA based “The Holy Cows” (FRC Team 1538) as the recipient of the 2014 Media & Technology Innovation Award, sponsored by Comcast and NBCUniversal. The award recognizes a FIRST team that develops and implements an outstanding digital experience and marketing strategy to help their team in fundraising and in sharing the FIRST mission of encouraging science, technology, engineering and math (STEM) education with others.

FIRST designs programs to build self-confidence, knowledge, and life skills while motivating young people to pursue opportunities in science, technology, and engineering. FIRST annually hosts the FIRST® Robotics Competition (FRC® ) for students in Grades 9-12; FIRST® Tech Challenge (FTC® ) for Grades 7-12; FIRST® LEGO®League (FLL® ) for Grades 4-8; and Junior FIRST® LEGO® League (Jr.FLL®) for Grades K-3.

“The Holy Cows” were selected for their impressive website design, which had a consistent look and feel across their media applications, their use of embedded, high-quality video content and their strong social media presence. View the winning website and Twitter page here: www.team1538.com and @theholycows.

To learn more about the Media & Technology Innovation Award, sponsored by Comcast and NBCUniversal visit www.usfirst.org.


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