News and Trends
14 Ways to improve Your School Web site
1 Regard the Web site as a publishing
medium, not a technical one.
2 Regard the maintenance of the
Web site Web site as a collaborative
3 Regard the school Web site as
the Web site of the school. The
“school” includes students, parents,
support staff, and the local community,
as well as teachers and the principal.
4 Show what the school is really like.
Why not have pupil bloggers on the
Web site, discussing what they do and
why, and what they like and don’t like?
5 Why not a blog? Consider having
a school blog rather than a Web
site, or have a Web site that incorporates
6 You can go further than articles.
How about a school Ning in which
parents can get into blogging and discussions?
7 How about a weekly, or monthly,
opinion poll to engage parents?
It doesn’t even have to be about the
8 Why not give something away
on your school Web site to get
more traffic? It could be something as
simple as a downloadable sheet about
keeping your child safe online.
9 Don’t have a ‘latest news’ page
unless you really are pretty sure
that you can keep it going.
10 Have a publishing schedule.
11 Blog ahead, if possible. By using
pre-scheduling blog features,
you can write when you have time and
spread out your posts.
12 Write draft posts. It’s useful to
be able to have articles written
and ready to go live, but it’s also nice
to go back and review them before
13 Be forever timely.
14 Regard the school Web site as
important. That means, giving
whoever is responsible for putting it
together and maintaining it or coordinating
everyone involved some proper
time to do it in.