News and Trends
Young children’s media use on the rise
The Joan Ganz Cooney Center and
Sesame Workshop released the report
Always Connected, which examines
the media-usage patterns of young
children. Key findings included:
Nearly 25% of young children
(aged five and under) use the
Internet at least once a week, and
slightly fewer than half of six-yearolds
play video games.
Media multitasking is becoming predominant; about 36% of children
aged two to 11 use television and the Internet simultaneously.
Television continues to be the favorite medium. Almost nine out of
ten children over age five are viewers. They watch at least three hours of
television a day.
Digital divides are still prevalent. A gap in access to technologies remains,
especially among low-income and ethnic-minority children, as well as
notable differences in usage.