Ed tech, social media surveys released
At ISTE 2011, the
Software & Information Industry Association (SIIA) revealed
preliminary results from its fourth annual Vision K-20 Survey, designed
to help educators monitor their institution's progress at achieving the
Vision for K-20. Based on 273 early
responders, average scores for achieving the Vision's seven goals
ranged from 55 to 66 percent for K-12 districts. The two benchmarks with the highest level
of achievement included security tools to protect student data and
privacy (85 vs 84 percent) and the availability of high-speed broadband
access for robust communication, administrative and instructional needs
(85 vs 84 percent). Final results will be released
July 26. For more information, visit siia.net/visionk20.
SIIA also announced the availability of two new publications: Social Media Marketing in Education, in partnership with edWeb.net and MCH Strategic Data, and the
Experts' Guide to the Postsecondary Market. The first shares
results of an online survey developed to help benchmark companies' use of a social media marketing strategy, and the second
provides a collection of articles highlighting business
strategies, marketing and sales strategies, and best practices useful
for those in the higher education publishing and technology industries.
Both resources can be found at siia.net/estore.