Adobe Creative Cloud
2/26/2014 By: Carol S. Holzberg
www.adobe.com • Retail Price: Pricing will differ from one to another based on institution FTE count. For large-scale deployments in K-12 classrooms and computer labs, Adobe
recommends that schools purchase Creative Cloud products under an Adobe Education Enterprise Agreement (EEA).
In early summer 2013, Adobe revamped its product line by
converting its desktop applications into a subscription-based
online experience known as Creative Cloud (CC).
All applications except for Acrobat were upgraded or
enhanced. Adobe introduced a new service called Typekit,
providing CC subscribers with access to a growing library
of high-quality fonts to use in their Web projects. Adobe also
unveiled a new social community called Behance, where
members can show work in progress, get feedback, and share
resources for use with applications like InDesign CC and
Flash Professional CC.
Quality and Effectiveness: If you purchase a CC product
subscription, not only do you get a full working application
installed on your computer, it also updates and upgrades
each subscribed product as it becomes available. The
previous version of Adobe’s Creative Suite 6 gave licensed
users free access only to “updates.” Upgrades containing
new features, were available for an additional fee.
Ease of Use: Most Adobe products share a similar look and
feel, with common toolbars, drop-down menus, commands,
panels, keyboard shortcuts, and tools like the eyedropper, smart
guides, paste-in-place, and edit. Tools in one program may appear
in several others. This means there is an increased comfort level
and a decreased learning curve for users exploring each of the
Creative Use of Technology: Enhancement
and new features make Creative Cloud products
more versatile than ever before. For example,
Photoshop CC now features a shake reduction
feature that helps sharpen an image by reducing the
blur from handheld camera motion. InDesign features
a QR Code creator (Quick Response Code) that lets you
create a graphic data code that can link to a Web hyperlink, plain text,
text message, email or business card. It can also be resized, colored and
edited without compromising quality. Adobe Illustrator CC comes with
a Touch Type tool for more precise type manipulation of each letter
in a text selection. There are too many features and enhancements to
mention them all in this brief overview. Suffice it to say that the Adobe
CC brush has touched all tools except for Acrobat.
Suitability for Use in a School Environment: School personnel
installing Adobe CC products on local computers should understand
that an Education Enterprise Agreement governs product installation
in new ways.
• Students work with the same industry standard tools that experts use.
• Updates and upgrades are free and available upon release.
• Creative activities produce output for mobile devices in addition to desktops,
laptops, and print publications.
who work in
with real-world, industry
standard applications such
as Adobe Creative Cloud
can integrate digital
media and technology
tools into every