School Specialty and Curriculum Concepts International Launch ‘Everyday Learning Fun’ Early Reading Program

3/18/2013 12:00:00 AM BELLINGHAM, Wash. (March 18, 2013)School Specialty, Inc. (OTCQB:SCHSQ), a leading K-12 education company with the broadest array of products in the education market, has partnered with Curriculum Concepts International, LLC, (CCI) to introduce Everyday Learning Fun, an early reading and prevention program. Everyday Learning Fun is a systematic, comprehensive program that teaches preK-2 students core reading skills shown to be critical for students’ success across subject areas, throughout grade levels and beyond academics.

“Early literacy skills are critical to a student’s development because they’re foundational across all subjects and curriculum,” said Andreas Kaufmann, vice president of marketing at Premier, a division of School Specialty. “Everyday Learning Fun is a complete early reading program that addresses core reading skills in ways that are flexible for teachers and engaging for students.”

Everyday Learning Fun integrates instruction (aligned with Common Core State Standards) with student guidance, immediate, non-judgmental feedback, and unlimited repetition. On each page a wealth of information, including answers and audio models, is embedded and can be assessed whenever needed by the digital pen. The individualized instruction means students can learn at their own pace, and teachers can track progress through placement assessments, progress monitoring and pre-post level assessments. With a rising contingent of English-language learners in classrooms, Everyday Learning Fun provides illustrations and audio models that reinforce the connection between the meaning of a word and how it is written and spoken. For example, Spanish-speaking parents can hear an explanation of any page in their native language, a feature designed to strengthen the parental involvement so crucial to young students’ success.

“Early literacy learning is absolutely necessary for all students, and Everyday Learning Fun is designed to build those skills and demonstrate results,” said Reggie Powe, co-founder and CEO of CCI. “Educators know the importance of a strong school-to-home connection, and this reading program emphasizes parental involvement with specifically designed, built-in components.”

Everyday Learning Fun consists of the digital pen, three learning levels with 10 books in each kit, and a fourth “Welcome to School” kit, which can be added to any level. Each book is broken down into three segments – before, during and after reading – for easy skill acquisition. Everyday Learning Fun is the first product to be offered jointly by Premier, a division of School Specialty, and Curriculum Concepts International. For more information about Everyday Learning Fun, visit www.premier.us/Everyday-Learning-Fun.

About Curriculum Concepts International
Curriculum Concepts International (CCI) is a nimble company of educators who conceptualize, plan and produce instructional and training programs. With more than 20 years of experience, CCI retains a deep interest in how people learn. From concept to prototype and from prototype to bestseller, CCI creates award-winning educational solutions in all media formats, subjects and levels. For more information, visit www.cciny.net.

About Premier
Premier creates solutions for prevention, intervention and real-world readiness. Utilizing systematic, connected instructional pathways, Premier helps the prevention of future learning difficulties. The company closes individual learning gaps by using scaffolded intervention that is age and interest appropriate for intermediate and secondary students. As the leading provider of customized school planners for nearly 30 years, Premier provides real-world resources that help position students for a successful future through college and career preparedness. For more information, visit www.premier.us.

About School Specialty, Inc.
School Specialty is a leading education company that provides innovative and proprietary products, programs and services to help educators engage and inspire students of all ages and abilities to learn. The company designs, develops, and provides preK-12 educators with the latest and very best curriculum, supplemental learning resources, and school supplies. Working in collaboration with educators, School Specialty reaches beyond the scope of textbooks to help teachers, guidance counselors and school administrators ensure that every student reaches his or her full potential. For more information, visit www.schoolspecialty.com.

Media Contacts
• Dru Popper, School Specialty, 920-202-0232, dru.popper-lopez@schoolspecialty.com
• Emily Embury, C. Blohm & Associates, 608-216-7300 x19, emily@cblohm.com

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