For the second consecutive year, the National Book Foundation will award prizes of up to $2,500 each to individuals and institutions—or partnerships between the two—that have developed innovative means of creating and sustaining a lifelong love of reading.
The most important criteria for selecting winners are creativity, risk-taking, and a visionary quality, as well as a novel way of presenting books and literature. The Prize is less focused on the promotion of basic literacy and the pedagogy of reading than on the promotion of literary reading.
To apply, visit www.nationalbook.org/innovations_in_reading.html. All applications must be postmarked by February 17, 2010.