According to a survey issued by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net and MCH Strategic Data, nearly half of education industry executives surveyed agree that social media helps their company or organization build brand awareness. The new survey and white paper, Social Media Marketing in Education, offers insight into the social media tactics valued most by education executives.
In edWeb's Survey of K-12 Educators on Social Networking and Content-Sharing Tools (2009), 61 percent of educators reported they had joined a social network. The education industry also is joining a worldwide boom in social media spending – Forrester Research's U.S. Interactive Marketing Forecast 2009 - 2014 report projects that social media spending will increase from $700 million to $3 billion by 2014. Due to social media's heightened role in education, SIIA's Education Division initiated this survey to understand more about how the industry is benefiting from its use.
A free copy of the report can be downloaded at www.siia.net/estore/10browse.asp.