Charleston, S.C. (May 20, 2015) – Blackbaud, Inc. (NASDAQ: BLKB), a leading global provider of software and services for the nonprofit, charitable giving and education communities, today released a complimentary eBook outlining best practices for increasing a private school’s fundraising efforts by 20 percent or more.
Download a copy at http://k12.blackbaud.com/fundraisingeBook
Written by Joe Garecht, founder of The Fundraising Authority, “How to Increase Your School’s Fundraising by 20% or More: A Step-by-Step Plan” provides private schools with a step-by-step guide to help school officials better identify, approach and ask donors to contribute to the school’s fundraising campaigns. Fundraising programs are a necessary component to a school’s mission and its success, and often help fund many programs and resources schools use yearly, as well as promote engagement with local community members and reconnect alumni.
“Fundraising is all about creating a dialogue and plays an integral role in the success of a school’s overall mission to create a quality educational environment,” Garecht said. “By starting a conversation with donors, schools can build a relationship and show why its mission and dedication to educational success is important to the future of the community.”
Garetch outlines several statistics about fundraising, including the fact that event sponsors make up more than 60 percent of the revenue from most fundraising events, and the more money an event raises, the higher the percentage that comes through sponsorships. In addition, Garetch reveals that direct mail still works, and thousands of schools still make 30 percent or more of their fundraising income through the mail, while countless others use the mail as one of several methods that raise their budget each year.
“Fundraising often serves as a solid foundation to the success for many private schools across the country and keeps community members and alumni connected to a school,” said Travis Warren, vice president and general manager of Blackbaud’s K-12 Private Schools Group. “This fundraising eBook serves as an excellent resource to help private schools improve their fundraising efforts and find new ways to engage with their education community to continue to make their school successful.”
Private school officials who download the book will have access to templates and resources to implement and improve existing fundraising procedures, including insights into how to motivate donors, build fundraising committees and identify additional giving opportunities, the eBook provides to tools to help schools increase funding.
Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payment and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.