Washington, D.C. (June 30, 2015) – The Education Technology Information Network (ETIN) of SIIA, the principal trade association for the software and digital content industries, today released the second report in a new series of Behind the Data publications titled, PreK-12 Online Course Market. This report was researched and written by John Richards and Leslie Stebbins of Consulting Services for Education, Inc. and is an extension of ETIN’s annual vendor survey on the PreK-12 U.S. Education Technology Market, which reports the size of the market for school software, content and digital services.
The ETIN PreK-12 Market Survey covering the 2013-2014 school year showed that revenues in the Online Course category grew 320% from the previous year. This very large reported increase prompted the need to further investigate and analyze the reasons behind the numbers. Extensive interviews were conducted with 25 industry executives from 21 companies, most of who participated in the survey.
The most significant finding from Behind the Data report:
The large reported revenue increase can be partly explained by the broadening of the definition of “Online Course” by survey respondents to include any fully digital curriculum even when delivered face-to-face and in the classroom.
The Behind the Data report also identified four important contributing factors resulted in greater market acceptance for online courses:
1. The technology infrastructure is in place;
2. The quality of online courses has improved;
3. Online courses are filling gaps in the standard curriculum; and
4. There is real market demand in niche areas.
“We view these findings very helpful in digging deeper into the transition occurring from print to digital. It shows that pedagogical models are evolving and that classroom structures are more complicated,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed).
“The ETIN market report demonstrates that instructional material and technology definitions are evolving as technology shifts from a supplemental to a primary learning medium. It is important for developers, educators and other stakeholders to look behind the evolving product category names and focus on pedagogical, functional and technical specifications to ensure the needs of educators and students are met,” said Karen Billings, vice president and managing director of ETIN.
About SIIA and ETIN
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. ETIN serves and represents more than 200 member companies that provide software, digital content and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities and critical market information. For more information, visit www.siia.net/etin.
Consulting Services for Education, Inc. (CS4Ed) provides business planning services, market research, product analysis and evaluation, and product development to publishers, technology developers, program managers, and educational organizations. CS4Ed’s senior staff senior staff has experience in both PreK-12 and higher education and the realities of publishing, project management, business development and research. The company combines academic quality with product development experience. For more information, visit www.cs4ed.com.