Mountain View, Calif. (March 18, 2013) – Some may recall that their favorite days of school were those on which they entered their classroom to find a TV cart stationed near the chalkboard. Instead of listening to a long, mind-numbing lecture, it was time for a video. Also, there was probably a substitute teacher. Bonus.
Of course, not all lectures are snooze-fests. But if the only thing kids did all day was sit and listen to instructors chatter at them, it would get old fast.
Shmoop, a publisher of digital curriculum and test prep, recognizes that video can be a powerful tool in learning. The company wants to help teachers connect with their students in every way possible. If there were exciting new advancements in telepathic lesson-teaching, Shmoop would be on top of it.
For that reason, Shmoop has recently added a boatload of new Video Activities to its Teacher Guides that teachers can use to supplement their teaching methods. Whether doing an analysis of 1984 (and Casey Affleck thought his Big Brother was a tough act to follow), Romeo and Juliet (the original Edward and Bella) or To Kill a Mockingbird (sure, if you want PETA on your butt), Shmoop has the videos that will have teachers covered.
In all, 26 new video activities are available—all Common Core-aligned—and many more are slated to be added soon. Don’t be surprised if, before long, Shmoop is even offering a video with a detailed analysis of Diary of a Wimpy Kid. Because everyone knows that what makes that book so popular is all of the allegorical subtext.
Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching materials. Shmoop content is written by master teachers and Ph.D. students from Stanford, Harvard, UC Berkeley, and other top universities. Shmoop Learning Guides, Test Prep, and Teacher’s Editions balance a teen-friendly, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. Shmoop offers more than 7,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company has been honored twice by the Webby Awards and was named “Best in Tech” for 2010 and 2011 by Scholastic Administrator. Launched in 2008, Shmoop is headquartered in a labradoodle-patrolled office in Mountain View, California.
• Emily Embury, C. Blohm & Associates, 608-216-7300 x19, email@example.com