ClassTag Bridges the Technological Divide to Engage 100% of Parents - Tech Learning

ClassTag Bridges the Technological Divide to Engage 100% of Parents

ClassTag supports personalized communications with all parents, whether they have a smart phone, a cell phone or are entirely offline, thanks to the new Smart Assistant.
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ClassTag supports personalized communications with all parents, whether they have a smart phone, a cell phone or are entirely offline

SAN ANTONIO, TX—(Monday June 26, 2017) ClassTag, a free parent engagement app for teachers and schools, announces an intelligent multi-channel communication suite, supporting the web, mobile app, SMS and printed messages to allow teachers to reach all parents. ClassTag is the first service to support personalized, meaningful, two-way communication with all parents regardless of what devices they use, and even if they are entirely offline.

% of parents who don’t use mobile app / offline, don’t have a smartphone. ClassTag determines whether the parents are reading the messages and automatically gives teachers the opportunity to print personalized copies of various communications and send home in those students’ backpacks.

Despite the rapid increase of teacher technology use and the number of communication apps, many teachers still struggle with parent engagement.ClassTag’s survey of teachers found that a majority of teachers (53%) reported feeling “sad” or “frustrated” by the lack of parent engagement in their classrooms. The disconnect may be caused by contact information inaccuracy, lack of internet access, language barriers, and simply overwhelm with the information coming from schools to busy parents. Implementing more tools won’t solve the problem and many students continue to suffer due to a lack of family engagement.

As Danielle Fugazzi, a kindergarten teacher puts it: “I went from one solution to the other in the four years I’ve been teaching Kindergarten class in New York City without clear results. These tools either created more work for me, were hard to use or parents simply ignored them and as a result nothing seemed to improve after all the efforts.”

ClassTag’s is the only application addressing the real reasons behind the lack of engagement. The groundbreaking innovation lies in bridging the gap between online and offline communication.

“Adding more apps to the mix won’t work because we simply don’t have 100% internet penetration. Relying on email or websites alone is accepting that someone will be left out” - explains Vlada Lotkina, ClassTag CEO. “Our solution is an all-in-one system for managing everything from contact accuracy to identifying the gaps in parent engagement and proactively managing them, across online and offline communication channels.”

In addition all the communications and coordination features like two-way messaging, broadcast announcements and volunteer signups and scheduling, teachers will get smart, actionable alerts and recommendations. If a family isn’t being reached via email or mobile app, the chatbot-inspired Smart Assistant will recommend picking up the phone or printing a paper copy of important notices to be sent home to parents. ClassTag intelligently produces personalized communication to each and every parent, no matter what’s their preferred communication channel. The app will facilitate communication via email, single hub smart phones, sms or entirely offline. Reaching non-English speaking parents will also become much easier thanks to new translation functionality.

“We developed this functionality based on user feedback and everyday struggles every teacher faces. Busy teachers can’t spend hours analyzing engagement patterns of every family, even if they have access to read receipts and analytics. Having an assistant who spots a missing connection and automatically provides actionable recommendations takes the guesswork out of engagement.” - says Lotkina.

About ClassTag

ClassTag is a cloud-based app that helps teachers engage parents in their classroom community. Founded by two experienced entrepreneurs who met through their children’s preschool, ClassTag is designed to meet their own needs and the needs of their kids’ teachers. Based in New York City, ClassTag is currently in its second year of operation and has been adopted by leading private and public schools across the country. Recently, Entrepreneur Magazine named ClassTag as one of "4 Startups Revolutionizing the EdTech World" Learn more at ClassTag.com

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