-- Chipotle and Discovery Education’s ‘RAD Lands in School’ New Virtual Field Trip sets off on an epic journey where students can explore techniques to preserve the environment and lead healthy lifestyles --
Denver, Co. | Silver Spring, Md. (Tuesday, November 7, 2017) – Chipotle Mexican Grill (NYSE: CMG) and Discovery Education, the leading provider of digital education content and professional development for K-12 classrooms, are expanding their joint program RAD Lands in School to release a new Virtual Field Trip. The immersive experience will broadcast tomorrow, November 8, 2017at 1:00 p.m. ET/10:00 a.m. PT. During the Virtual Field Trip, students grades K-5 will be transported to a distant galaxy where they will meet virtual characters who will teach them about sustainable eating, and protecting the environment’s plants and animals. The virtual adventure will feature cooking demonstrations with celebrity chefs, engaging lessons about the science behind where food comes from, and animated action segments that bring health and science content to life. The presentation will combine useful food literacy expertise with Rad Lands entertainment for an engaging 20 minutes of learning and fun.
“Chipotle is thrilled to continue the RAD Lands in School partnership with Discovery Education by launching this exciting Virtual Field Trip to classrooms nationwide,” said Mark Shambura, executive director of marketing at Chipotle.“The goal of Rad Lands is to foster curiousity and inform young people and their families about where their food comes from in a captivating and informative way. By bringing this to life via a virtual experience, we can further that mission and educate even more families across the country.”
RAD Lands in School aims to educate and entertain students about where their food comes from and how it is prepared. Through the initiative, Chipotle and Discovery Education have provided educators with no-cost resources that are U.S. science and health standards aligned. While focusing on encouraging students to make healthy food choices, RAD Lands in School engages youth in the interconnections between care for our environment, understanding where our food comes from, and the importance of including fresh food in our daily diets.
With childhood obesity at an all-time high, we applaud organizations who make a sustained commitment to supporting educators in their effort to integrate health and wellness conversations into classroom instruction,” said Lori McFarling, senior vice-president and chief marketing officer, Discovery Education. “Discovery Education is proud to continue in its work to support student understanding about the importance of adopting healthy lifestyle habits.”
Launched in March 2017, Rad Lands was released by Chipotle as an original video series about food for kids between the ages of 7 and 10. The episodes were unbranded and produced in partnership with CAA Marketing and The Magic Store, the powerhouse behind the Daytime Emmy-nominated series Yo Gabba Gabba! Each enthralling, upbeat episode featured special guests such as celebrity chefs and YouTube personalities, grabbing the attention of families and their children about where their food comes from and how it is prepared. There are currently six episodes available on radlandsinschool.com and iTunes.
“The RAD Lands in School Virtual Field Trip is an exciting addition to our school’s curriculum because it shows students that learning can be fun,” said Brandon Wislocki, Elementary Teacher, Beacon Park School, Irvine Unified School District.“Incorporating an immersive virtual experience such as a Rad Lands video to a day’s lesson has proven to better engage and leave them more likely to retain the information presented. We are looking forward to even more productive classroom conversations after viewing RAD Lands in School’s latest production.”
For more information on RAD Lands in School or to access the online resources, visit radlandsinschool.com. The RAD Lands in School Virtual Field Trip is also available through Discovery Education Streaming Plus. For more information about Discovery Education’s digital content and professional development services, visit discoveryeducation.com. Stay connected with Discovery Education on social media through Facebook, follow us on twitter at @DiscoveryEd, or find us on Instagram and Pinterest.
Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit www.chipotle.com.
About Discovery Education
Discovery Education is the global leader in standards-based digital content and professional development for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education's services are in half of U.S. classrooms, 50 percent of all primary schools the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.