School Specialty Adds Royal Seating Brand to its Proprietary Product Family - Tech Learning

School Specialty Adds Royal Seating Brand to its Proprietary Product Family

School Specialty now owns full rights to the brands and the exclusive distribution rights to the Royal Seating line of K-12 furniture. Royal Seating will now be exclusively marketed and sold by School Specialty, expanding the company’s proprietary Furniture & Equipment stable of products. Royal Seating serves thousands of K-12 schools throughout the country and has furnished classrooms for more than 45 years with chairs and desks available in a variety of styles, sizes and colors to fit a wide range of classroom needs.
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Greenville, Wis. (May 7, 2013)School Specialty, Inc. (OTCQB:SCHSQ), a leading K-12 education company with the broadest array of products in the education market, now owns full rights to the brands and the exclusive distribution rights to the Royal Seating™ line of K-12 furniture. Royal Seating will now be exclusively marketed and sold by School Specialty, expanding the company’s proprietary Furniture & Equipment stable of products.

“This major step is representative of our commitment to further strengthen our proprietary offering of high-quality furniture and equipment products,” said Allen Hoeppner, vice president of merchandising and operations for School Specialty Furniture & Equipment. “The process to bring Royal Seating into the School Specialty family has been seamless, and products are now available to order.”

Royal Seating serves thousands of K-12 schools throughout the country and has furnished classrooms for more than 45 years with chairs and desks available in a variety of styles, sizes and colors to fit a wide range of classroom needs. The 1100 Series Stack Chair, one of the brand’s flagship products, is designed to promote correct seating posture with ventilation and comfortable thigh support. Royal Seating products also include the 1400 Series Combination Study Desk, which features the popular 1100 Series seat shell, and the 1600 Series Open Front Desks with more legroom and enough space to accommodate oversized chairs.

“By bringing Royal Seating into the School Specialty fold, we’re able to continue offering educators the right selection of products that enable them to facilitate student success,” said Mike Lavelle, CEO of School Specialty. “Royal Seating has a strong reputation of quality products, and the brand is a natural fit for School Specialty.”

Royal Seating joins Projects by Design®, Classroom Select®, Childcraft®, Korners for Kids® and Bird-In-Hand® as a part of the School Specialty overall Furniture & Equipment offering.

While School Specialty now owns full rights to the Royal Seating brand, its intellectual property and associated manufacturing tooling, the previous Royal Seating facility in Cameron, Texas, has a new operator which School Specialty has contracted for product design and development, manufacturing, assembly, and distribution of the Classroom Select and Royal product lines.

About School Specialty, Inc.
School Specialty is a leading education company that provides innovative and proprietary products, programs and services to help educators engage and inspire students of all ages and abilities to learn. The company designs, develops, and provides preK-12 educators with the latest and very best curriculum, supplemental learning resources, and school supplies. Working in collaboration with educators, School Specialty reaches beyond the scope of textbooks to help teachers, guidance counselors and school administrators ensure that every student reaches his or her full potential. For more information, visit www.schoolspecialty.com.

About School Specialty Furniture & Equipment
School Specialty Furniture & Equipment offers an industry-leading line of innovative furniture, equipment, and service that covers everything from spare desks and chairs to full classroom design and installation service. The company has an experienced team of furniture and equipment specialists who are trained to assist with the creation of flexible and engaging educational environments that inspire learning. Royal Seating is School Specialty’s newest brand of proprietary educational furniture products. Visit www.royalseating.schoolspecialty.com for information about the Royal Seating products.

Media Contacts
• Bob Kaminski, School Specialty, 419-589-1756, bob.kaminski@schoolspecialty.com
• Emily Embury, C. Blohm & Associates, 608-216-7300 x19, emily@cblohm.com

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