C. Blohm & Associates and Selling to Schools Release ‘EdNET Insider’ Series - Tech Learning

C. Blohm & Associates and Selling to Schools Release ‘EdNET Insider’ Series

Madison, Wis. (Dec. 3, 2014) – EdNET Insider, a new Internet radio interview series recorded during EdNET 2014, is now available on SellingtoSchools Radio. Each 15-minute podcast captures reactions from the education industry’s brightest minds and thought leaders, who share advice on ways to leverage K-12 ed-tech market trends and opportunities being discussed at EdNET 2014. C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education and special needs industries, and SellingtoSchools.com (STS), an expert source for education marketing, collaborated to record and produce the EdNET Insider series.
Author:
Publish date:

Madison, Wis. (Dec. 3, 2014) – EdNET Insider, a new Internet radio interview series recorded during EdNET 2014, is now available on SellingtoSchools Radio. Each 15-minute podcast captures reactions from the education industry’s brightest minds and thought leaders, who share advice on ways to leverage K-12 ed-tech market trends and opportunities being discussed at EdNET 2014. C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education and special needs industries, and SellingtoSchools.com (STS), an expert source for education marketing, collaborated to record and produce the EdNET Insider series.

Each podcast in the four-part EdNET Insider series is a collection of interviews with industry leaders about big trends impacting K-12 ed-tech sales:

·The Buzz About Open Educational Resources (OER). During this program, listeners get the inside scoop from leaders who are shaping the school market right now. Industry veterans Randy Wilhelm, Lee Wilson, Dan Caton and George Warren provide valuable perspectives and sage advice for a big trend that caused a stir – one that is affecting everyone: OER. Make no mistake, competing with free products and services is a reality, and having a sales and marketing strategy in response to this trend is essential.

·Student Data Privacy: A K-12 Sales Opportunity? This program poses questions about selling to schools amidst the student data privacy firestorm. Listeners get valuable sales and marketing perspective from K-12 market leaders who are on the front lines of this political debate. This installment features words of wisdom from SETDA's Geoff Fletcher, Lillian Kellogg of Education Networks of America (ENA) and Brian Healy of Apperson Inc.

·Education Marketing and K-12 Sales for Common Core Standards. Nothing is having a bigger impact on companies that sell products and services to K-12 schools than Common Core State Standards. In this program, listeners get answers to sales questions from Fletcher, Kellogg, Caton, Randy Jennings of Education Technology Partners, and Jieun Choe and Mike Morley of Triumph Learning.

·Should You Attend K-12 Industry Meetings? The series concludes with timely information about important K-12 ed-tech trends. Leaders from Promethean, Knovation, Apperson, Inc., CEV Multimedia, Filament Games and Arc Capital Development weigh-in on why it’s important to attend peer events – even when customers and prospects aren’t present.

Visit www.blogtalkradio.com/sellingtoschools to access the entire EdNET Insider series. Saul Hafenbredl conducted interviews, and Glen McCandless produced the podcasts.

About C. Blohm & Associates, Inc.

C. Blohm & Associates, Inc. (CB&A) specializes in visibility campaigns for the education and special needs industries. Since 1991, the award-winning agency has helped companies build brand awareness, manage corporate reputation, increase customer engagement and loyalty, and boost business growth. CB&A designs communications plans to fit each client’s specific needs through a comprehensive portfolio of services that include public relations, visibility strategies, content marketing and social media. Learn more at www.cblohm.com.

About Selling to Schools

Selling to Schools (STS) is a content rich online community where K-12 industry professionals access free expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products more profitably to K-12 schools. STS includes the main hub, SelllingToSchools.com, plus SellingToSchools Radio, SellingToSchools LinkedIn, SellingtoSchools Twitter. Education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace. Visit www.sellingtoschools.com to connect to any/all of the STS channels and to sign up for free K-12 sales and marketing alerts.

Featured

Related

C. Blohm & Associates Welcomes Three Team Members

C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education and special needs industries, announces the addition of three team members, Olivia Hoff, Lauren West and Kristina Rozenbergs, to serve its expanding client family. In the role of Account Coordinator, Hoff, West and Rozenbergs will support the account teams in executing visibility strategies and achieving client goals.

C. Blohm & Associates Recognized as Top PR Firm For Fourth Consecutive Year

MADISON, Wis. (March 24, 2014) – For the fourth time in four years, C. Blohm & Associates (CB&A) earned a Leadership Award from acclaimed online education publication EdTech Digest. The annual awards program recognizes outstanding contributions in education, along with transformative technology products, services and trendsetters.

CB&A Unveils BuzzHub Series of Events at ISTE 2015 promo image

CB&A Unveils BuzzHub Series of Events at ISTE 2015

MADISON, Wis. (May 6, 2015) – True to its mission of raising visibility in the education and special needs markets, C. Blohm & Associates, Inc., announces the development of BuzzHub, a multifaceted visibility event that will premiere at the ISTE 2015 Conference & Expo in Philadelphia on June 29-30.

SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market

The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.

SIIA Estimates $8.38 Billion US Market for PreK-12 Educational Software and Digital Content promo image

SIIA Releases Behind the Data Report Showing Shift in Online Course Definition

Washington, D.C. (June 30, 2015) – The Education Technology Information Network (ETIN) of SIIA, the principal trade association for the software and digital content industries, today released the second report in a new series of Behind the Data publications titled, PreK-12 Online Course Market. This report was researched and written by John Richards and Leslie Stebbins of Consulting Services for Education, Inc. and is an extension of ETIN’s annual vendor survey on the PreK-12 U.S. Education Technology Market, which reports the size of the market for school software, content and digital services.

Filament Games Leads Game-Based Curriculum with Science Series

MADISON, Wis. (June 30, 2014) – As game-based learning emerges as a predominant tool in schools across the country, many educators seek curriculum to support the integration of digital games in their classrooms. Filament Learning, a division of the award-winning developer Filament Games, is transforming teaching games with the first complete collection of game-based curriculum, PLEx (play, learn, experiment) Science series.

SIIA Estimates $8.38 Billion US Market for PreK-12 Educational Software and Digital Content promo image

SIIA Releases New Guide to the E-Rate 2.0

Washington, D.C. (June 2, 2015) – The Education Technology Industry Network (ETIN) of SIIA, in partnership with Funds For Learning, announces the release of SIIA’s Guide to the E-rate 2.0. The guide reviews the FCC’s recent E-Rate modernization, including a summary of the significant update to its rules and eligible services, analysis of the evolving E-Rate market, and how the E-Rate affects school technology purchases and planning.

Education Technology Industry Network Expands, Welcomes Education Industry Association Members promo image

Education Technology Industry Network Expands, Welcomes Education Industry Association Members

WASHINGTON (April 7, 2016) –– The Education Technology Industry Network (ETIN) of the Software & Information Industry Association (SIIA) announces it has expanded to include all member companies of the Education Industry Association (EIA), effective immediately. All current and recent EIA members are now members of ETIN. Terms of the agreement are not being disclosed.   Robert Lytle, Managing Director and Co-Head of Education at Parthenon-EY, will join the ETIN Board of Directors as part of the agreement. Lytle and Jim Giovannini, former executive director of EIA, have joined the Steering Committee for the Education Industry Symposium, held July 25-27 in Denver. 

MCH Strategic Data Tracks Seasonal Hiring of School Staff

Sweet Springs, Mo. (Aug. 19, 2014)­ – Nearly 50 percent of students will return to school from Aug. 18-29 as depicted in this interactive graphic from MCH Strategic Data. According to the leading provider of real-time educational marketing data, this back-to-school timeframe also coincides with an influx of new school personnel.