Madison, Wis. (Dec. 3, 2014) – EdNET Insider, a new Internet radio interview series recorded during EdNET 2014, is now available on SellingtoSchools Radio. Each 15-minute podcast captures reactions from the education industry’s brightest minds and thought leaders, who share advice on ways to leverage K-12 ed-tech market trends and opportunities being discussed at EdNET 2014. C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education and special needs industries, and SellingtoSchools.com (STS), an expert source for education marketing, collaborated to record and produce the EdNET Insider series.
Each podcast in the four-part EdNET Insider series is a collection of interviews with industry leaders about big trends impacting K-12 ed-tech sales:
·The Buzz About Open Educational Resources (OER). During this program, listeners get the inside scoop from leaders who are shaping the school market right now. Industry veterans Randy Wilhelm, Lee Wilson, Dan Caton and George Warren provide valuable perspectives and sage advice for a big trend that caused a stir – one that is affecting everyone: OER. Make no mistake, competing with free products and services is a reality, and having a sales and marketing strategy in response to this trend is essential.
·Student Data Privacy: A K-12 Sales Opportunity? This program poses questions about selling to schools amidst the student data privacy firestorm. Listeners get valuable sales and marketing perspective from K-12 market leaders who are on the front lines of this political debate. This installment features words of wisdom from SETDA's Geoff Fletcher, Lillian Kellogg of Education Networks of America (ENA) and Brian Healy of Apperson Inc.
·Education Marketing and K-12 Sales for Common Core Standards. Nothing is having a bigger impact on companies that sell products and services to K-12 schools than Common Core State Standards. In this program, listeners get answers to sales questions from Fletcher, Kellogg, Caton, Randy Jennings of Education Technology Partners, and Jieun Choe and Mike Morley of Triumph Learning.
·Should You Attend K-12 Industry Meetings? The series concludes with timely information about important K-12 ed-tech trends. Leaders from Promethean, Knovation, Apperson, Inc., CEV Multimedia, Filament Games and Arc Capital Development weigh-in on why it’s important to attend peer events – even when customers and prospects aren’t present.
Visit www.blogtalkradio.com/sellingtoschools to access the entire EdNET Insider series. Saul Hafenbredl conducted interviews, and Glen McCandless produced the podcasts.
About C. Blohm & Associates, Inc.
C. Blohm & Associates, Inc. (CB&A) specializes in visibility campaigns for the education and special needs industries. Since 1991, the award-winning agency has helped companies build brand awareness, manage corporate reputation, increase customer engagement and loyalty, and boost business growth. CB&A designs communications plans to fit each client’s specific needs through a comprehensive portfolio of services that include public relations, visibility strategies, content marketing and social media. Learn more at www.cblohm.com.
About Selling to Schools
Selling to Schools (STS) is a content rich online community where K-12 industry professionals access free expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products more profitably to K-12 schools. STS includes the main hub, SelllingToSchools.com, plus SellingToSchools Radio, SellingToSchools LinkedIn, SellingtoSchools Twitter. Education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace. Visit www.sellingtoschools.com to connect to any/all of the STS channels and to sign up for free K-12 sales and marketing alerts.