MDR Releases Digital Marketing Trends in Education Report

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MDR, a division of Dun & Bradstreet, today released its 2018 Digital Marketing Trends in Education report on the online habits of educators available. The company analyzed nearly 400 million prospecting emails and 100 million web ad impressions across three years and dozens of industries to reveal the kinds of digital marketing to which educators respond.

The study provides insights to organizations who want to engage with educators digitally. Each section of the report includes an infographic of key findings, in-depth data analysis and charts, best practices with checklists on how to apply the findings, and emerging trends to watch.

The key findings from the nearly 100 million impressions from web advertising campaigns studied for this report revealed that top performing campaigns include more ads to fewer eyes. Smaller campaign sizes and switching up the creative improves click-throughs and prevents “ad blindness.” 

For the complete Digital Marketing Trends in Education report, visit



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