Time Warner Cable has announced a new philanthropic initiative that is being launched in conjunction with a White House plan to improve education and interest in science, technology, engineering and math (STEM). As part of the five-year, $100M initiative, the company is launching Connect a Million Minds (CAMM), a multi-faceted program that seeks to spark kids' interest in STEM education by connecting at least one million children with fun and engaging out-of-school science and math learning experiences. Features include viral videos, digital badges that can be downloaded onto to websites, emails, or Facebook pages and The Connectory Widget, which allows users to place the CAMM Connectory on their website or blog.
The hub of Time Warner Cable's CAMM is its dynamic website, which features a national STEM directory-The Connectory-to help parents and students find hands-on STEM learning opportunities in their communities, while also helping non-profits and organizations geared toward STEM education connect with interested students and parents. The CAMM program also includes a STEM PSA campaign, on-demand educational programming, a grants program for non-profits and community organizations, and employee volunteerism.