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Are you tired of reading bad things about education in the media? Hoping to get the word out about a new initiative for your school or district? Wondering why your great story isn't getting told? Two public relations experts will share tips on determining your communications objectives, defining your audience, developing your key messaging, identifying the right media, and communicating effectively with members of the press -- as well as advice on using social media to communicate with members of the broader school community and build widespread support. Don't miss this chance to learn how to better tell your story.