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Web-based campaign addresses childhood obesity

The Healthy Weight Commitment Foundation (HWCF) announced today an alliance with Discovery Education and Meredith Corporation to help parents, educators and children address the problem of childhood obesity.

Launched last October, Healthy Weight Commitment Foundation is a national, multi-year effort designed to help reduce obesity - especially childhood obesity - by 2015. It's a CEO-led organization that brings together more than 80 retailers, food and beverage manufacturers, sporting goods, insurance, trade associations, and NGOs. It focuses on three critical areas - the marketplace, the workplace and schools.

Today, HWCF is launching Web-based outreach campaigns with both Discovery Education and Meredith to encourage and promote physical activity and healthy eating, especially among children. The online campaigns address rising levels of childhood obesity; it is estimated that by the end of this year, 20 percent of children in the United States will be obese. About one-third of American kids are currently overweight.

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