Late one night, while scrolling through social media, a video from JoseMonkey appeared in my feed. JoseMonkey, who does not publicly use his real name and describes himself as a geoinfluencer, has built a substantial following by solving geolocation challenges submitted by viewers. In a typical video, someone records what appears to be an ordinary location and challenges him to find them. Often there are no famous landmarks, no readable street signs, and few obvious clues. Yet through a combination of observation, queries, research, and geographic reasoning, JoseMonkey is often able to identify the exact location.
While the videos are entertaining, these also serve a broader purpose. JoseMonkey frequently reminds viewers that seemingly harmless details in photos and videos can reveal far more information than people realize, including where they live, work, or spend their time. (An additional lesson about data privacy and cybersecurity is in here!)
I was initially drawn in by the challenge, but after watching several videos, I realized that the real appeal lay in the process. An ordinary scene becomes a puzzle, and every object, shadow, building, and feature of the landscape has the potential to become a clue.
But the popularity of JoseMonkey's videos reveals something important about geography, a subject that is often misunderstood in schools. Many adults remember geography as a collection of maps, capitals, and place names that had to be memorized for a test. While factual knowledge certainly has value, that narrow view overlooks what makes the discipline so powerful. Geography is fundamentally about understanding relationships between people and places, interpreting patterns in the natural and built environment, and making sense of the world through investigation.
JoseMonkey's work offers a compelling demonstration of these skills in action. In one challenge, an ordinary mailbox became the starting point for an inquiry when he researched where similar designs were commonly used, eventually narrowing the search to Taiwan. In another, details such as municipal infrastructure, license plates, and vegetation helped identify locations in Turin, Ontario, and North Carolina. Individually, these clues seem insignificant; the value emerges through context and the ability to connect small observations into a larger geographic story.
Locating Critical Thinking
JoseMonkey succeeds because he presents geography as a mystery to solve rather than a collection of facts to remember.
Viewers are invited to follow the clues, consider possibilities, test assumptions, and watch the investigation unfold–skills that involve critical thinking. The challenge is not knowing every mailbox design, license plate, or tree species in the world, but recognizing which details might matter, researching possibilities, eliminating alternatives, and refining conclusions as new information emerges.
In many respects, the critical thinking process resembles detective work, except the clues are embedded in landscapes, infrastructure, architecture, and the countless details that shape our understanding of place. Much of the learning occurs during the investigation itself as participants explore possibilities, encounter dead ends, and gradually narrow the field of options, all of which translate well beyond the classroom.
For educators, geolocation challenges also offer a useful reminder about engagement. People are naturally drawn to problems that require investigation and discovery. Geography provides rich opportunities for this kind of learning, yet it is often reduced to memorization. When students analyze landscapes, interpret maps, examine settlement patterns, or explore relationships between human and environmental systems, they engage in the same habits of mind that make geolocation challenges so compelling.
‘Where Am I?’
Perhaps the larger lesson behind JoseMonkey's success is not about geography alone, but about learning itself. His videos demonstrate the power of curiosity-driven inquiry. At a time when answers are increasingly available with a quick search, the ability to observe carefully, ask thoughtful questions, evaluate evidence, and make sense of complex information remains essential. Geography provides an ideal vehicle for developing those habits because every place tells a story waiting to be investigated.
The continuing popularity of geolocation challenges suggests that people have not lost their appetite for discovery. If anything, these remind us that some of the most meaningful learning begins with a simple question: Where am I, and how can I figure it out?
