Do Instruction and Advertising Mix? - Tech Learning

Do Instruction and Advertising Mix?

We want to provide a sophisticated Web site – one that teachers, students, and parents will use at school and home for instruction and homework activities. One staff member suggested we use a service that specializes in designing and maintaining school/district sites for no up-front cost. Apparently the
Author:
Publish date:

We want to provide a sophisticated Web site – one that teachers, students, and parents will use at school and home for instruction and homework activities. One staff member suggested we use a service that specializes in designing and maintaining school/district sites for no up-front cost. Apparently the company generates its revenue through ads that would be on the site. What are your thoughts about moving in this direction?

I hadn’t heard about this particular strategy before, but the idea of providing a service to educators in exchange for advertising space is not new. Schools and districts have grappled with various iterations of this issue for decades.

Before going down this road ask, “Why do companies want to place ads where students will see them?” The answer: because kids ages 10-17 spend about $120 billion per year! And, some experts believe that ads encountered in a school setting carry more weight with students because they assume that educators have given the ads a ‘seal of approval.’ I understand that limited finances make it tempting for a school or district to explore this option, but the whole idea makes me very uncomfortable.

Next Tip: Automated Essay Grading and Blackboard: Reader Response

Featured

Related

Image placeholder title

Mixing it Up

One of this year’s themes forConnected Educators Month isblended learning, and it’s not hardto understand why.

Image placeholder title

Mix It Up

Why should students have all the fun when it comes to learning?

Learning by Doing

Learning by Doing This site showcases innovative student work at St. Paul's Episcopal School in Mobile, Alabama. Pictures, videos, and links all reveal a creative lens on literature, theater, and film studies. Users will find student projects and papers that illustrate the phrase "learning by doing."

Do the Math!

Throwing youngsters into the deep end doesn't teach swimming. But once they've learned the basics, children who practice their strokes can become better swimmers. The same is true for math. In this round up we highlight several Pre-K to grade-12 Web sites with math resources for teachers and students. National

Do You Zoomerang?

Can you recommend an easy, inexpensive way to conduct staff surveys? I'm looking for something that is easy to set up and then can be used for simple data analysis. Now that most site and district staff members have access to computers and the Internet, consider taking most, or even all, of your staff surveys

3D instruction gaining ground promo image

3D instruction gaining ground

Ocoee Middle School is using content displayed in 3D to teach students everything from difficult math concepts to biology to astronomy.

Defining Appropriate Instructional Material

Reports about teachers in several states permitting students to view the Internet-based video of the decapitation of an American citizen in Iraq have brought up concerns and questions for our site administrators. It had not occurred to them that something like this would ever happen, but now that it has, they want