Report Provides Insights into School Web Navigation - Tech Learning

Report Provides Insights into School Web Navigation

Blackbaud Inc. recently released a report that analyzed current trends of roughly 3,000 American private school Web sites.
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Blackbaud Inc. recently released a report that analyzed current trends of roughly 3,000 American private school Web sites. The study revealed that the most common features observed on private school homepages include: contact information (phone, address, etc.), dropdown menus, event listings, and a news feed. Other findings include:

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❉ 15% of private school Web sites use “.com” opposed to the 73% using “.org”;

❉ 78% of Web sites are currently not utilizing responsive design;

❉ 60% of Web sites include a call to action, with the primary observed call to action being “Request Information”;

❉ 68% of Web sites include a link to a Facebook page.

To view the full report, visit https://hello.blackbaud.com/Private_School_Digital_Insight_2015.html

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New Blackbaud Report Pulls Back the Curtain on Private School Web Navigation

Charleston, S.C. (Jan. 29, 2015) — Blackbaud, Inc. (NASDAQ: BLKB), a leading global provider of software and services for the nonprofit, charitable giving and education communities, today announced the availability of a new complimentary report that reveals web navigation benchmarks from analyzing nearly 3,000 U.S. private schools’ website.