New and Enhanced Education Data Products From MDR Provide Organizations With More Ways to Successfully Connect With Schools

SHELTON, Conn. – August 23, 2018 – Today,MDR, a division of Dun & Bradstreet, announced new data attributes and school district staff roles that continue MDR’s long-standing commitment to providing innovative and illuminating solutions for service providers, brands and causes seeking to reach, engage and activate educators at scale.

Available today is a new MDR database of 140,000 District Influencers. MDR has enhanced its school district staff taxonomy to reflect the relationship between top level decision makers and the support staff that often have an influential role in advising and informing senior staff on key decisions. These additional contacts are across 19 different school district functions such as the superintendent’s office, finance and purchasing, curriculum and instruction, and technology, and each influencer role is categorized by five different authority levels, including directors and supervisors. With these new roles, MDR clients will be able forge stronger, more productive relationships at the district level.

Also available today are new technology infrastructure and program attributes at schools and districts. These new data attributes include Student Information Systems (SIS) and Learning Management Systems (LMS) in use, as well as data identifying districts that have implemented BYOD (Bring Your Own Device), BYOT (Bring Your Own Technology), and 1:1 computing programs at the building and district level.

“At MDR, our key commitment is to ensure that our databases are the most reliable, accurate, and reflective of the realities of the US education system so that organizations can connect and engage educators effectively and with precision,” said Kristina James, director of marketing, MDR. “We are continually listening to our customers so that we provide the types of information and insight they need to be successful in their mission to help educators and students be the best they can be.”

Every school year, 20 percent of educator contact information changes. MDR’s dynamic data process delivers data certification scores of more than 90 percent accuracy from expert third parties.MDR makes it easy for customers to maintain current and accurate data with regular, automated updates from its database to clients. They can receive data refreshes as frequently as they wish directly into their CRM systems or download lists as they need them using MDR’s self-serve online list building tool, ConnectED Data.

New connectors, APIs, and integrations now make it even simpler for MDR customers to access data and integrate it with their platforms. With its new connectors, clients can access MDR’s data on the platform and file level, as well as on a use-case or custom level through modernized integration methods, delivering data directly to CRM or Marketing Automation Systems. The new connector offers simple and easy to use reporting and mapping directly into clients’ environments. Additional connectors for other CRM and Marketing Automation systems including NetSuite, Pardot, and Marketo will be available soon. MDR will also be releasing a set of new indexes and alerts that will help identify growth and innovation trends in schools and districts.

MDR clients around the country rely on the company’s robust data offerings to achieve their goals. Long-term MDR client, Benetech, a nonprofit based in northern California, relies on MDR’s data for the success of one of their largest initiatives. Fred Slone, director of operations said, “Our largest initiative is Bookshare, an online library of accessible books serving over 500,000 individuals with learning differences and disabilities around the world. We provided over 1.5 million books last year and have delivered over 12 million to date. Our data infrastructure is a huge part of how we are able to do this work at such scale.

As a result of our use of MDR data, I believe that we will be able to provide accessible books to an additional tens of thousands of students whom we might not have reached without the information that your data will help us uncover.”

About MDR

MDR is a full-service school and community engagement partner. A division of Dun & Bradstreet, MDR is a different kind of integrated marketing services agency that combines rich data with unique digital, creative, and branding capabilities. We’ve been connecting brands through data and marketing services to educators, youth, and parents for nearly 50 years. Reach targeted audiences through our database and digital communities SchoolData, EdNET, WeAreTeachers, WeAreParents, and School Leaders Now. For more information, visit