Social Media Traffic Sources: A Self-Fulfilling Prophecy?

Social Media Traffic Sources: A Self-Fulfilling Prophecy?

"Go to where your audience is, or likely to be." That's a piece of conventional wisdom I come across quite a lot. Indeed, I have subscribed to it myself.

But isn't it a circular argument?

In my case, I receive no referrals from Instagram, so I don't post anything to do with my work on Instagram. For that reason, I receive no referrals from Instagram. Therefore....

I am thinking of undertaking an experiment, of posting photos on Instagram that have some connection with my work (writing, training, speaking in the field of education technology), and then seeing if the amount of traffic from that source increases.

Although I guess it could be a monumental waste of time because I receive hardly any traffic from Instagram.


Where is your traffic coming from?

To find out the answer to this question, I'd suggest three approaches, which are not necessarily mutually exclusive.

Read more.

cross-posted at

Terry Freedman is an independent educational ICT consultant with over 35 years of experience in education. He publishes the ICT in Education website and the newsletter “Digital Education."