A New App for Helping Young Children Learn Mandarin Launches in the U.S.

4/19/2017 2:13:00 AM

CHICAGO (April 19, 2017) – With today’s launch of the “Miao Mi” app, parents can easily immerse their young children in Mandarin language-learning just by using their tablets. With more than 500 videos available on the app, parents can help their child learn a language spoken by one-fifth of the world’s population.  Created by “Miao Mi,” a well-established Mandarin edutainment cable television channel in Asia, the app features award-winning shows and games that reinforce the language-learning. Available on the App Store today and on Google Play in May, the “Miao Mi” app is free to download, and $5.99 per month to subscribe. A 7-day free trial is available.

Already enjoyed by millions of families across Asia, the programs on the “Miao Mi” app offer an immersive experience for preschoolers at different stages of Mandarin language learning. Children and parents with no prior exposure to Mandarin can easily pick up the unique sounds of Chinese just as well as those from Chinese-speaking backgrounds. The “Watch” section offers shows in Mandarin or English and reinforces vocabulary usage in context. The “Learn” section showcases “Miao Mi Classroom,” short videos which help children learn simple vocabulary by teaching them phrases and words with animated flashcards and catchy songs. The app also features fun and interactive games using “Miao Mi” characters and simple Mandarin words.

Young children from more than 500 families around the country learn Mandarin at Language Stars, a national leader in early childhood foreign language education. Karen Gould, director of education said, “Language Stars is always looking for fun and easy ways for our students to extend the learning experience into the home. ‘Miao Mi’ provides engaging Mandarin content for kids that can help supplement in-class learning by further developing listening skills and vocabulary."

Yin Yuan, the school partnerships director at Language Stars, said, “As a native Mandarin speaker and former Language Stars teacher, I can see the value of ‘Miao Mi.’ Students need to be immersed in language both in the classroom and at home to fully develop their language skills. ‘Miao Mi’ provides an effective way for kids to extend the learning from the classroom to home."

The vocabulary level on the app matches what K-2 students in Mandarin immersion programs across the U.S. are learning, helping to prepare children who may enter those programs in the future.  A safe, secure and ad-free environment, the “Miao Mi” app features a child-friendly navigation interface and English/Mandarin language support.

The shows on “Miao Mi” app include “Star Babies,” a highly-acclaimed animated series inspired by Chinese icons such as Bruce Lee and the Monkey King, and “Pleasant Goat Fun Class,” an educational series featuring beloved characters from the popular Chinese “Pleasant Goat” kids franchise.

It is difficult for parents in North America to find quality Chinese language learning resources for their kids,” said Todd Miller, CEO of Celestial Tiger Entertainment, a leading media company in Asia that creates and operates popular channels focusing on Asian entertainment, including “Miao Mi.” “We created ‘Miao Mi’ to give parents a wide range of entertaining and educational programs and games to help give their pre-schoolers a head start learning this increasingly vital global language.”

To download the “Miao Mi” app, go to https://itunes.apple.com/us/app/miao-mi-learn-mandarin-chinese-for-kids-junior/id1214666746?ls=1&mt=8 on the App Store for iOS.

“Miao Mi” is also available in the United States through Amazon Prime Video on Amazon Channels for $5.99 per month. A 7-day free trial is available. For more information, visit www.miaomi-tv.com.

About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.               

CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia's only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL.  All of CTE’s channel brands are available as linear, on-demand and over-the-top services.  CTE also produces original production for its bouquet of channels.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.                     

For more information, please visit www.celestialtiger.com.

comments powered by Disqus

The Wire Search

Photo GalleriesView All Galleries >
Challenger Center

Challenger Center (www.challenger.org) and New Matter (newmatter.com) announced a new partnership that will include selecting and equipping Challenger...

Pai Technology

Pai Technology (www.edu.pai.technology) announced the debut of Augie, a robot that pairs coding with augmented reality. Augie gives students the oppor...

Dremel DigiLab 3D45

Dremel (www.dremel.com) announces the Dremel DigiLab 3D45 printer to accompany its suite of digital fabrication tools. The 3D45 is designed for use in...

7 MINDSETS CLASSROOM PORTAL

(7mindsets.com/academy) Offering age-appropriate online curriculum for elementary, middle, and high school, the 7 Mindsets Classroom Portal provides l...

BRAINMAPS

(www.brainmaps.com.cn) BrainMaps is a China-based English learning center that uses the Fast ForWord and Reading Assistant programs at the core of its...

BRETFORD TECHGUARD CONNECT

(www.bretford.com) Bretford Manufacturing, Inc. announced a new addition to its well-established line of comprehensive charging solutions. TechGuard C...

CLASSDOJO

(www.classdojo.com) ClassDojo’s new “Toolkit” helps teachers create incredible classrooms by bringing all their favorite tools toget...

D2L BRIGHTSPACE

(www.d2l.com) D2L announces a summer update to its blended learning solution that provides an engaging experience for all students. With this release,...

FOLLETT DESTINY ANALYTICS

(www.follettlearning.com) Follett announced Destiny Analytics, a district-wide subscription solution to complement its Destiny Library Manager and Des...

FRESHGRADE

(www.freshgrade.com) FreshGrade announced that Google Translate is now integrated into the comment and announcement features within the FreshGrade too...

FUTURE READY LIBRARIANS

(futureready.org) Future Ready Librarians (FRL) has announced a micro-credential for librarians. “Empowering Students as Creators” has bee...

HOUGHTON MIFFLIN HARCOURT AND KINGDEVICK TECHNOLOGIES

(www.hmhco.com) & (kingdevicktest.com) Houghton Mifflin Harcourt has partnered with King-Devick Technologies, Inc. to bring the King-Devick Readin...

KICKBOARD

(www.kickboardforschools.com.) Kickboard announced its expanded school culture system that includes a full complement of collaborative, research-based...

KIDS DISCOVER

(www.kidsdiscover.com) Kids Discover announced the release of 25 new social studies titles in time for back to school. These titles will address topic...

MICROSOFT EDUCATION

(educationblog.microsoft.com) Microsoft announced several new products, deals, and programs designed to help everyone prepare for the back-to-school s...

OPPLOANS OPPU

(www.opploans.com/mooc/) OppLoans launched OppU, a site that provides free interactive lessons that teach the fundamentals of money management. The co...

ORIGO EDUCATION AND LAKESHORE

(www.origoeducation.com/) & (www.lakeshorelearning.com/) ORIGO Education and Lakeshore Learning Materials announce their partnership to offer clas...

PANOPTO AND CANVAS

(www.panopto.com ) & (www.canvaslms.com) The latest update from Panopto extends its native integration with Instructure’s Canvas LMS. Throug...

PARTICIPATE CHATS

(www.participate.com/chats) Participate has launched a new app called Participate Chats, which gives teachers a powerful, mobile way to use Twitter to...

POWERSCHOOL AND SCHOOLOGY

(www.powerschool.com) & (www.schoology.com) PowerSchool announced that Schoology has been named an approved Independent Software Vendor (ISV) and ...

POWERSCHOOL AND WEST CORPORATION

(www.powerschool.com) & (www.schoolmessenger.com) PowerSchool announced that West and its SchoolMessenger solutions have been named as PowerSchool...

READING HORIZONS

(www.readinghorizons.com) Reading Horizons announced the release of a new online professional development course. The six-module course will serve as ...

RENAISSANCE AND CLASSWORKS

(www.renaissance.com) & (curriculumadvantage.com/classworks) Renaissance announced an expanded partnership with Classworks as part of the newly fo...

SINGLEWIRE SOFTWARE SAFETY PLANNING EBOOK

(www.singlewire.com) Singlewire Software has released an ebook to help schools and districts enhance safety and communications. “Enhancing Safet...

TABPILOT SELF-SERVICE APP INSTALLATION

(www.tabpilot.com) TabPilot releases an update to its mobile device management system that offers self-service options for teachers and students. TabP...

No records found
No records found