Today's Newsletter: Send in the Creepy Clowns

It used to be that urban legends took a few years to spread into a nationwide phenomenon. Now thanks to social media, they take a few weeks. Schools from New York to California have had to trigger their emergency notification systems thanks to these vague online references. More than a dozen students have been arrested. The hoax hysteria has even gone international, reaching the UK, Canada and Australia. Horror author legend @StephenKing has even gone so far as to take to Twitter to try and calm things down. How have you handled it? Drop me a line at khogan@nbmedia.com —Kevin Hogan, Content Director

Kevin Hogan is a forward-thinking media executive with more than 25 years of experience building brands and audiences online, in print, and face-to-face. Kevin has been reporting on education technology for more than 20 years. Previously, he was Editor-at-Large at eSchool News and Managing Director of Content for Tech & Learning.