West and Education Funding Partners (EFP) today announced a partnership that will give West’s SchoolMessenger Presence website customers a turnkey funding solution through EFP adNet. The tool programmatically serves digital advertising which is displayed on school district and school websites.
This fall, EFP adNet will integrate with the SchoolMessenger Presence website platform and give its customers the optional ability to “turn-on” adNet and begin running ads from a proprietary, vetted list of education-friendly brands. Districts and schools determine the placement of the brands’ digital ads on their website pages. The adNet tool is available for SchoolMessenger Presence website templates and custom websites and utilizes the SchoolMessenger Passport single sign-on product.
EFP has relationships with education-appropriate brands like Walmart, CVS, Target and Amazon Rapids, which want to connect with parents and teachers through trusted school district website environments.