Today's Newsletter: Tracking Social Media Posts

Today’s plane reading as I get ready for Tech&Learning’s SchoolCIO Summit and Ednet in Denver: Glendale (CA) School district has taken the bold step of hiring a firm called Geo Listening to track posts by its 14,000 or so middle and high school students. The Los Angeles Timesdetails some of the potential drawbacks. Huffington Post has a piece on how districts should build a communications strategy with the greater community. Here’s the nut: “using the right technology that will be multifunctional will not only ensure that the taxpayers are getting the most bang for their buck they deserve but that the district will be successful in their technological endeavors.” Finally, the KQED Mind/Shift has some interesting ideas for funding low income districts. —Kevin Hogan, Editorial Director

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Kevin Hogan is a forward-thinking media executive with more than 25 years of experience building brands and audiences online, in print, and face-to-face. Kevin has been reporting on education technology for more than 20 years. Previously, he was Editor-at-Large at eSchool News and Managing Director of Content for Tech & Learning.