Toyota and Discovery Education today announced the 2014 Toyota Teen Driver Video Challenge, which invites teens to create original videos to inspire their peers to be safer drivers for the chance to win $15,000. The partners also launched a new sweepstakes for high schools and a new website at ToyotaTeenDriver.com.
The contests and website are part of Toyota Teen Driver, which provides students, parents and educators with free online resources, including curriculum, parent coaching guides, digital games, videos and take-home activities.
This year’s contests and new resources include:
- The Toyota Teen Driver Video Challenge: Beginning today through March 13, 2014, high school students across the country can enter their original videos to inspire their friends to drive more safely and avoid distractions. The grand prize winner will receive $15,000 and will remake their video with a Discovery film crew for use on ToyotaTeenDriver.com and a range of Discovery’s online properties. Learn more and view some of last year’s videos at ToyotaTeenDriver.com/Challenge.
- The Toyota Teen Driver High School Sweepstakes: This new sweepstakes invites the public to enter a high school to receive a cash prize to implement a distracted driving awareness program on their campus. One school will receive a grand prize of $5,000 as well as a virtual driving simulator, while 10 other schools will receive runners-up prizes of $1,000 each. Anyone can enter a high school at toyotateendriver.com/sweepstakes once a day between today and April 15, 2014.
- New Website with Enhanced Video Content:ToyotaTeenDriver.com debuted a new look today as well as enhanced resources, including “Drive It Home” videos created for parents by experts at the National Safety Council, which tackle topics such as how to be a better driving coach and important safety tips.
For more information, visit http://toyotateendriver.com.