Reading Is Fundamental Launches Reading Campaign

Each time a child completes a book, his or her teacher or parent can tally their achievements through RIF’s live book counter at www.rif.org/millionbookmarch.
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Reading Is Fundamental (RIF) is launching a reading initiative featuring free resources and national and local activities to highlight the transformative power of reading. This multi-tiered campaign encourages students across the United States to read a collective one million books during National Reading Month. A cornerstone of RIF’s efforts is Million Book March which features an interactive online book counter and daily readerboard, customizable online materials for download, and a curated collection of books and free literacy tools, including games, activities, and videos. Also launching as part of National Reading Month is RIF’s new Literacy Central App, a one-stop mobile reading support for students, educators and parents.

Funded by the Dollar General Literacy Foundation, RIF’s Literacy Central App provides on-the-go access to over 5,000 literacy resources, including word games, educator guides, activities, and videos. The free new app is available for download beginning March 5 via the App Store on Apple and Android platforms. Information is also available on www.rif.org/literacycentral.

Million Book March enables young readers across the country to join the challenge together through an online live book counter and daily readerboard. Each time a child completes a book, his or her teacher or parent can tally their achievements through RIF’s live book counter at www.rif.org/millionbookmarch. In addition, the readerboard feature allows schools, community groups and other partners around the country to compete to see who can read the most books during the month.

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