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Reading Is Fundamental Launches Reading Campaign

Reading Is Fundamental Launches Reading Campaign

Reading Is Fundamental (RIF) is launching a reading initiative featuring free resources and national and local activities to highlight the transformative power of reading. This multi-tiered campaign encourages students across the United States to read a collective one million books during National Reading Month. A cornerstone of RIF’s efforts is Million Book March which features an interactive online book counter and daily readerboard, customizable online materials for download, and a curated collection of books and free literacy tools, including games, activities, and videos. Also launching as part of National Reading Month is RIF’s new Literacy Central App, a one-stop mobile reading support for students, educators and parents.

Funded by the Dollar General Literacy Foundation, RIF’s Literacy Central App provides on-the-go access to over 5,000 literacy resources, including word games, educator guides, activities, and videos. The free new app is available for download beginning March 5 via the App Store on Apple and Android platforms. Information is also available on

Million Book March enables young readers across the country to join the challenge together through an online live book counter and daily readerboard. Each time a child completes a book, his or her teacher or parent can tally their achievements through RIF’s live book counter at In addition, the readerboard feature allows schools, community groups and other partners around the country to compete to see who can read the most books during the month.