New K12 Digital Product Brand Unveiled

Today, News Corporation unveiled the brand and business of its Education Division. Amplify is dedicated to creating digital products and services such as new curricular experiences and instructional tools. Amplify will introduce these offerings in collaboration with AT&T.

Amplify is organized around three key areas of business:

  • Amplify Insight. Amplify focuses on educational analytics and formative assessment through Wireless Generation, an Amplify company that makes mobile, digital assessment and instructional intervention tools.
  • Amplify Learning. Amplify is creating new digital curricula, beginning with English Language Arts, Science and Math. These classroom-based products combine interactive experiences with rigorous analytics that align to the Common Core State Standards.
  • Amplify Access. Amplify is developing new distribution and delivery mechanisms that bring digital learning experiences into the classroom and extend them beyond the school day... In collaboration with AT&T, it will offer a tablet-based platform, which bundles curricular and extracurricular content with analytic capabilities and 4G connectivity to facilitate personalized instruction and enable anywhere, anytime learning.

Amplify and AT&T will begin to introduce these new curriculum and platform products through pilots in U.S. schools across the country over the course of the 2012-2013 school year. During this pilot phase, AT&T will provide 4G tablets, device management and technical services, and connectivity over the AT&T Wi-Fi network and AT&T 4G network.

In addition, Amplify announced the launch of, a new digital forum for conversations about teaching and learning.