The Education Division of the Software & Information Industry Association (SIIA), trade association for the software and digital content industries, today released its “2013 U.S. Education Technology Industry Market: PreK-12 Report.” The report values the overall PreK-12 non-hardware education technology market at $7.9 billion, compared to last year’s valuation of $7.76 billion.
Data in the report was collected directly from 122 service providers and publishers to show a supply-side view of the market not available through traditional customer data collection techniques. This report contains longitudinal data from the three years of the study and shows key trends within the industry.
The survey this year indicated significant growth in all content areas with the exception of a slight decrease in reading and English Language Arts. Testing and assessment was the largest single category, and with over 35 percent growth in the past year.
“The rapid growth of the testing and assessment market will slow, but remain an important area of investment in school districts and states. Digital assessments and interest in personalized learning contribute to this growing market,” said CS4Ed President John Richards, Ph.D., the principal author of the report. “The strong growth in content also shows that the print to digital transition is clearly in process in the educational technology market.”