Spread the Good News

People in our community who do not have children attending our schools seem to have such a negative viewpoint about public education. What can I do to shift their perceptions?

While the media is quick to pick up on problems in schools, educators often don't think to regularly to inform the community at large about the good things happening on campus. Use technology to reach out to your greater community. Desktop publishing programs make it easy to assemble a brochure or newsletter for distribution. A word processing template for press releases is a great tool for generating quick notices to area newspapers. School Web sites can be used to publicize events and achievements. Local cable networks and radio stations are often required to provide a certain number of hours of public service broadcasting each month.

Submitted by: Susan Brooks-Young

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