Mountain View, Calif. (April 25, 2013)—It’s hard to imagine, but there was a time when a person patronizing a frozen yogurt establishment would have to ask some goober behind the counter to prepare their dessert for them. Now, of course, one can fill their cup with whatever (and as many) flavors as they desire, load it up with a sickening combination of Butterfinger, gummy worms and Cap’n Crunch cereal, and then top it off with a half-pint of caramel syrup. Mmm … freedom is delicious.
The point is that things are simply better when it can be done without anyone else butting in. One gets that warm, comforting sense of accomplishment, and can revel in the convenience and flexibility of his or her own decision-making.
Shmoop, a publisher of digital curriculum and test prep, understands that some people have an aversion to handholding. It makes sense—there’s not always a bottle of Purell handy. So the company is introducing a new self-serve system, which allows users to immediately set up an account and get started, all by their lonesome. No goober behind the counter.
Here are some of the delectable features that the new system offers:
- Quick and easy credit card or PayPal set-up. It couldn’t be any easier if a representative from Shmoop came to a user’s house, went into their wallet, and extracted their credit card. Not that they ever do that sort of thing.
- Instant access to engaging, humorous test prep. Great for anyone who loves to laugh and learn at the same time. And if they can simultaneously rub their stomach and pat their head as well, there’s probably a guest appearance on Letterman with their name on it.
- Topic reviews, practice drills, and full-length practice exams. Shmoop simulates the test-taking experience, so a test-taker doesn’t have to feel overwhelmed or intimidated when presented with the real thing. Once they get their name right, they’ll be home free.
- Test-taking strategies. There’s a lot that goes into succeeding on a standardized test besides merely knowing the information. Shmoop will prepare students by giving them helpful tips for the day before and day of the actual test, what areas to focus on, and which end of the pencil to write with.
- Virtual classrooms and analytics. For teachers and administrators, Shmoop offers tools that can be used to track student progress, review problem areas, and keep tabs on usage. It’s the next best thing to looking through the cutout eyeholes of a portrait.
Shmoop would love to suggest that they can provide things “your way, right away,” but Burger King already swooped in and nabbed that one. Suffice it to say that Shmoop’s new self-serve system will put the power in the user’s hands, where it belongs. And that is one tasty proposition. With whipped cream and a cherry on top.
Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching materials. Shmoop content is written by master teachers and Ph.D. students from Stanford, Harvard, UC Berkeley, and other top universities. Shmoop Learning Guides, Test Prep, and Teacher’s Editions balance a teen-friendly, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. Shmoop offers more than 7,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company has been honored twice by the Webby Awards and was named “Best in Tech” for 2010 and 2011 by Scholastic Administrator. Launched in 2008, Shmoop is headquartered in a labradoodle-patrolled office in Mountain View, California.
• Emily Embury, C. Blohm & Associates, 608-216-7300 x19, email@example.com