SIIA Releases First Behind the Data Report on the U.S. PreK-12 Testing and Assessment Market
Report Shows Sales in Testing and Assessment Category at $2.5 Billion
Washington, D.C. (Nov. 25, 2014) – The Education Division of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released the first report in a new series of Behind the Data publications. This report is an extension of SIIA’s annual vendor survey reports on the PreK-12 U.S. Education Technology Market, which contain vital data for companies and the education community at large.
Testing and assessment sales have experienced such significant growth that it is now the largest single category of educational technology sales – defined as software, digital content, and related digital services – reported by vendors responding to the SIIA annual U.S. Education Technology Market: PreK-12 survey. Sales in this category have increased a dramatic 57 percent over the last three years of the survey. For the 2012-2013 school year, sales in the testing and assessment category represented almost $2.5 billion.
“In looking carefully at the data for SIIA’s annual report, we saw the growth of testing and assessment as a trend that prompted further questions about the reasons for this growth, and the need for this report,” said Dr. John Richards, president of Consulting Services for Education (CS4Ed). “We’re pleased that 20 companies provided the further information to us."
Participants almost universally identified four key factors affecting the recent growth of the digital testing and assessment market segment:
- The Common Core State Standards are Changing Curricula
- The Rollout of Common Core Assessments is Galvanizing Activity
- There is Widespread Demand for More and Better Formative Assessments
- Testing and Assessment is Leading the Transition from Print to Digital
“We view the growth of the PreK-12 testing and assessment market segment over the last several years even more remarkable, given that it has occurred in difficult economic times during an overall PreK-12 budget and spending decline,” said Karen Billings, vice president of the SIIA Education Division.
To access the Executive Summary of the report click here.
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 800 leading software and information companies. The SIIA Education Division serves and represents more than 200 member companies that provide software, digital content, and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities, and critical market information. For more information, visit www.siia.net/education.
Consulting Services for Education, Inc. (CS4Ed) provides business planning services, market research, product analysis and evaluation, and product development to publishers, technology developers, program managers, and educational organizations. CS4Ed’s senior staff senior staff has experience in both PreK-12 and higher education and the realities of publishing, project management, business development, and research. The company combines academic quality with product development experience. For more information, visit www.cs4ed.com.