My office runs a yearly NYC Schools Tech Conference with about one thousand attendees. This year we wanted to focus on getting the buzz going in social media. One measure success was if we could trend on Twitter that day and we did.
Here are some things we did to make that happen.
- On the name badge
- The password to connect to wireless
- Used in all slide templates
- On the program
- Swag and giveaways
These strategies resulted in our hashtag trending in New York about midway through the day. What's missing? Are the strategies you have used or witnessed that helped generate buzz using a hashtag for one of your events? Share ideas in the comments below.
Lisa Nielsen writes for and speaks to audiences across the globe about learning innovatively and is frequently covered by local and national media for her views on “Passion (not data) Driven Learning,” "Thinking Outside the Ban" to harness the power of technology for learning, and using the power of social media to provide a voice to educators and students. Ms. Nielsen has worked for more than a decade in various capacities to support learning in real and innovative ways that will prepare students for success. In addition to her award-winning blog, The Innovative Educator, Ms. Nielsen’s writing is featured in places such as Huffington Post, Tech & Learning, ISTE Connects, ASCD Wholechild, MindShift, Leading & Learning, The Unplugged Mom, and is the author the book Teaching Generation Text.