Today, Adobe Digital Insights (ADI) released its first U.S. Education Benchmark Report looking at year-round institution website traffic, mobile versus desktop traffic patterns, back-to-school retail trends and social conversations.
Key report findings include:
- Computers and printers drive back-to-school retail sales: Computers and printers are expected to be the top selling item in Electronics, capturing 11% more budget in August versus July.
- Traffic to education websites isn’t growing: K-12 site visits are down 8% YoY in Q2 and post-secondary site visits are down 1% YoY in Q2.
- Education lags behind other industries in the shift to mobile: Desktop visits account for 68% of website traffic among postsecondary schools in Q2 2016, and has only decreased 3% YoY.