In addition to releasing several new products in their lineup, HP has developed the HP Institute to provide IT certification to students to help prepare them for the future. They acquire technical skills and get an industry-recognized certificate. HP also showcased HP MagCloud at ISTE, their on-demand digital content publishing platform that allows anyone to upload local content, print on demand and/or share content digitally. Students can showcase their portfolios or tell a story. Teachers can publish a class magazine, school yearbook or handouts with resources. The program is free to create publications and users can set a price for print or online versions of their creations.