Campaign Aims To Keep Kids In School

AT&T and the AT&T Foundation have teamed up with Roadtrip Nation through AT&T Aspire to help keep students engaged in school and on-track to college and career success.

Roadtrip Nation, an organization that creates career exploration resources, received $1 million from AT&T and the AT&T Foundation to produce a mobile-friendly curriculum that helps students at risk of dropping out of high school connect their studies and interests to real-world opportunities.

Students will engage in self-reflection exercises to identify their interests, and will gain exposure to educational and career pathways through Roadtrip Nation’s interview archive, which contains videos with hundreds of successful leaders spanning every industry. The culminating curriculum project will send students out on their own “Roadtrips” to interview local leaders in their communities who share their interests. An online community allows students to showcase media projects, see the projects of fellow students, and connect with like-minded peers who share the same goals and social pressures.

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