Web publishing service upgrades print, digital offerings

HP has announced updates to its HP MagCloud portfolio, with features that provide publishers improved options in both print and digital offerings.

• The redesigned MagCloud iPad app offers improved functionality and supports the Retina display of the new iPad. The new app lets users sign in to their HP MagCloud account to download and read digital publications previously purchased through MagCloud.com, and enables them to store and manage purchased publications in a cloud-based library. The app also allows publishers to insert hyperlinks into their publications. The HP MagCloud iPad app is available at no additional cost in the iPad App Store.
• The square product is a new compact publication format that is ideal for portfolios, look books, small catalogs, handbooks and more. It can be perfect bound or saddle stitched and is 8 inches wide by 8 inches tall.
• Expanding the flyer product options beyond standard letter size, new formats are 8 inches by 8 inches, 5.5 inches wide by 8.5 inches tall and 8.5 inches wide by 5.5 inches tall. All are printed on premium paper stock, helping users give their publications a more professional feel. In addition, flyer products now come with the option of UV coating for increased durability. These new product sizes are ideal for wedding programs, real estate postcards and event flyers.

How HP MagCloud works
Invented by HP Labs, the company’s central research arm, HP MagCloud is a web service that allows users to self-publish and distribute content—for business or personal use—as a professional-quality print publication or digitally for mobile and online viewing. Users can publish a portfolio, newsletter, catalog, branded magazine and more without a minimum order or cost barrier.

HP MagCloud can take a customer’s content from PDF to delivered printed publication in three days. The same content uploaded for printing also can be made available for resale in the MagCloud storefront, as a digital download via the MagCloud iPad app or as a PDF for reading on any desktop or mobile device.