Emergency preparedness project for children in China announced

Qualcomm Incorporated, through its Wireless Reach™ initiative, and Sesame Workshop, the nonprofit educational organization behind Sesame Street, today announced their collaboration on a 3G mobile safety project to help families with young children in China learn about emergency preparedness. The “Let’s Get Ready!” project uses a 3G mobile website, mobile application and fun content featuring Sesame Street characters to create an interactive learning experience for children ages 3-6 and their caregivers. The project emphasizes the importance of knowing your name and address, having an emergency plan, packing an emergency kit, and learning about people and places within the community that can help in an emergency.

As of June 2013, this 3G enabled content will be available for free download throughout China. To learn more about the Let’s Get Ready! project, download the case study and video.