BEAVERTON, Oregon, February 13, 2018 — The Vernier Software & Technology Total Solar Eclipse campaign recently won a Silver award in the 2017 One PlanetBest in Business and Professional Excellence Awards in the PR or Marketing Campaign of the Year category. The ongoing, multi-pronged campaign celebrating last summer’s Great American Eclipse provides tips, resources, and data that STEM teachers can use to teach students about a real-world physical phenomenon throughout the year.
The One Planet Awards is the world's premier awards program honoring the best in business and professional excellence in every industry. The awards recognize outstanding individuals, executives, teams, new products and services, PR, marketing, corporate communications, and organizations worldwide.
“It is a great honor to be recognized for the Total Solar Eclipse campaign and our company’s commitment to science education,” said John Wheeler, CEO of Vernier Software & Technology. “The campaign reached thousands of educators, provided valuable data-collection resources, and, most importantly, supported students nationwide in making real-world, scientific connections tied to a natural phenomenon.”
As part of the campaign, Vernier provided educators with resources and tips for incorporating data collection into the eclipse viewing experience. Examples of the data collected by educators using Vernier technology are available for free on the Vernier website. Sample data by Dave Vernier was also included in an article about the eclipse in The Physics Teacher. Educators can use the data throughout the year to teach students about the scientific aspects of a solar eclipse.
To learn more about the Vernier total solar eclipse resources, visit www.vernier.com/eclipse.
About Vernier Software & Technology
Vernier Software & Technology has led the innovation of scientific data-collection technology for 37 years. Vernier was founded by a former physics teacher and employs educators at all levels of the organization. The company is committed to teachers and to developing creative ways to teach and learn science, technology, engineering, and mathematics (STEM) using hands-on science. Vernier creates easy-to-use and affordable science interfaces, sensors, and graphing/analysis software. With worldwide distribution to over 140 countries, Vernier data loggers are used by educators and students from elementary school to university. Vernier technology-based solutions enhance STEM education, increase learning, build students' critical thinking skills, and support the science and engineering practices detailed in the Next Generation Science Standards (NGSS). The Vernier business culture is grounded in Earth-friendly policies and practices, and the company provides a family-friendly workplace. For more information, visit http://www.vernier.com.
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