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Triple Bottom Line Results Is the New Education Business Model

Classcraft logo in gold

 Classcraft Engagement Management System for schools announced today it has been officially certified as a B Corp. In order to receive certification, companies must meet the highest standards of overall social and environmental performance, transparency, and accountability and aspire to use the power of business to solve social and environmental problems. Brothers Shawn and Devin Young, along with their father Lauren, founded the business in 2013 and launched their innovative edtech product in 2015.

“We’re very proud to be one of the few ed-tech companies worldwide to meet the high standards required to be B Corp certified,” said Classcraft CEO Shawn Young, headquartered in the company’s Sherbrooke office. “Through this process, you can’t just say you're doing good for kids, you have to prove it with data and research. For us, it was easy to offer proof of our results because we provide impact measurement to educators nearly every day.” 

Classcraft President Devin Young, based in New York, explained, “Classcraft’s Engagement Management System (EMS) provides real-time data on student engagement, academics, social emotional behavior, and skills development, data that is critical to driving innovation and measurable results in schools and districts today. Being a B Corp is one way to have an independent body validate that the way we are doing our work is aligned with the actual work we do.” 

Shawn added, “We’re committed to a triple bottom line, having a successful company, providing powerful impact to our customers, and positively contributing to society and our environment. That’s always been our mission.” 

Classcraft received a rating of 86.6, compared to the average score of similar educational companies seeking B Corp certification at 50.5. Companies must score 80 or higher to be certified. Classcraft joins 2,778 companies worldwide that have received B Corp certification.

B Lab, the nonprofit that provides the certification, describes B Corporations as “a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.“