The first U.S. Education Benchmark Report from Adobe Digital Insights (ADI) analyzes year-round Web site traffic, mobile versus desktop traffic patterns, back-to-school retail trends, and social conversations. Key report findings include:
Computers and printers drive back-to-school retail sales: Computers and printers are expected to be the top-selling items in electronics, up 11 percent in August from July.
Traffic to education Web sites isn’t growing: K–12 site visits are down eight percent year-over-year in Q2, and post-secondary site visits are down one percent YOY in Q2.
Education lags behind other industries in the shift to mobile: Desktop visits account for 68 percent of Web site traffic among post-secondary schools in Q2 2016 (this share has decreased only three percent YOY).
Education is a year-round topic of social conversation, with spikes in August and January.
To link to the full report go to http://www.techlearning.com/blogentry/11147