EDUCATION LAGS IN SHIFT TO MOBILE, RECEIVES LESS WEB SITE TRAFFIC

EDUCATION LAGS IN SHIFT TO MOBILE, RECEIVES LESS WEB SITE TRAFFIC

The first U.S. Education Benchmark Report from Adobe Digital Insights (ADI) analyzes year-round Web site traffic, mobile versus desktop traffic patterns, back-to-school retail trends, and social conversations. Key report findings include:

Computers and printers drive back-to-school retail sales: Computers and printers are expected to be the top-selling items in electronics, up 11 percent in August from July.

Traffic to education Web sites isn’t growing: K–12 site visits are down eight percent year-over-year in Q2, and post-secondary site visits are down one percent YOY in Q2.

Education lags behind other industries in the shift to mobile: Desktop visits account for 68 percent of Web site traffic among post-secondary schools in Q2 2016 (this share has decreased only three percent YOY).

Education is a year-round topic of social conversation, with spikes in August and January.

To link to the full report go to http://www.techlearning.com/blogentry/11147

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