Parent Engagement Survey Released

West, the provider of SchoolMessenger communications solutions, announced the results of a recent survey regarding effective school/parent engagement. Here are the top three findings:

1. Use of mobile apps is growing. Districts report that they plan a 44 percent increase in the emphasis they put on the use of mobile apps over the next 1-3 years.

2. Multiple channels are key to maximum parent engagement. Broadcast voice notification remains important, since 45 percent of respondents report that parent Internet access is a significant obstacle in using technology to better engage parents.

3 .Social media dominates and will continue to dominate. Social media as a parent engagement channel dominates, with districts putting high priority on investing resources into it over the next 1-3 years. A majority of respondents perceive two-way communication with parents as more effective for engagement than one-way communication.

For the complete report, visit